Most UAE shoppers browse on a phone first. Checkout should respect that: large tap targets, readable totals, and no surprise fees at the last step.
Keep the form short
Collect only what fulfilment and payment need. Guest checkout reduces friction for first-time buyers. Save account creation for after the order is confirmed.
Show delivery early
Emirates, areas, and same-day cut-offs belong on the cart or first checkout step—not hidden until payment. If free shipping has a threshold, show progress toward it.
Match local payment habits
Offer the card and wallet options your gateway supports, with clear error messages when a payment fails so customers can retry without re-entering the whole basket.
Testing on real devices in portrait mode catches issues desktop QA misses: keyboard overlap, sticky pay buttons, and address autofill.
